The logo features the rarest bird in the Black Forest The stylised wood grouse is a distinctive part of the Duravit logo. It was introduced as early as 1937 and was e xplained thus by the then managing director, Eduard Cronn: “The wood grouse is the largest, most beautiful and rarest bird in our forests. At all times, its image should carry greetings from our beautiful Black Forest homeland to all four corners of the world.” It is an attractive reference to Duravit’s attachment to its roots – and to how maintaining these roots has shaped the values of the company: ecological responsibility is today enshrined in Duravit’s guiding principles.
Duravit India Corporate Social Responsibility
Duravit India is committed to Corporate Social Responsibility and believes in improving the quality of life for the surrounding communities. Some of the community initiatives focus on:
Increase awareness and promote the importance of Sanitation and preventive healthcare
Promote education including special education and employment
Other activities and projects which are a priority of the society The detailed policy is available here.
Duravit promotes Germany’s largest nature park
Against this background, it is not surprising that Duravit became involved as both sponsor and partner when the Naturpark Schwarzwald Mitte/Nord e. V. was first founded in December 2000. The Black Forest is one of the most beautiful landscapes in Germany and a holiday des tination that is famous throughout the world. The nature park aims to conserve this beautiful area with caution and rationality. With a total area of approx. 375,000 hectares, the Black Forest Nature Park Central/North is the largest nature park in Germany. It is home to some 700,000 people living in 106 townships – one of these is Hornberg, the Duravit headquarters.
Leading the way into a sustainable future
In addition to the key areas of environmental and nature education, the park also promotes a contemporary tourism infrastructure. Of course, the Black Forest offers ideal conditions for active recuperation in a stunning, unspoilt natural landscape. This is why sustainable and eco-friendly offers have been created for hiking, Nordic walking and mountain biking. In addition, the nature park also helps to market regional products, such as the “Echt Schwarzwald” brand established in Ortenau, which markets high-quality agricultural products from selected producers in the Black Forest nature parks. All activities in the nature park are aimed at preserving the variety of the Black Forest and at leading the region into a sustainable future. Linking the nature park’s regular event days with an invitation to the “Day of the Bathroom” at Duravit is a valuable synergy.
Committed to nature, sustainability and social affairs all over the world
Duravit Memorial Forest: Duravit is not only committed to nature, sustainability and social affairs in its native Black Forest but also in other parts of the globe. In 2010, it purchased 3,500 square metres of land in Tuzla, Turkey and planted 500 pine trees there, which are now actively producing fresh air. The new plantation was named the “Duravit Memorial Forest”.
Habitat for Humanity: In the USA, Duravit supports the “Habitat for Humanity” social programme, which helps socially disadvantaged families to help themselves. The families are selected irrespective of religion, gender or health, rather the key factors are their level of need, their willingness to participate and help their neighbourhood, as well as the ability to repay an interest-free loan in the long-term and to maintain their home. Thanks to material donations and the voluntary work of some employees, Duravit has enabled the construction of houses for four families. La casa dels Xuklis: This establishment for children suffering from cancer who come from socially disadvantaged families is based in Barcelona and is financed by altruistic donations from public institutions, companies and citizens. Children and their carers can stay here free of charge for the duration of the therapy. The building was constructed according to bioclimatic criteria and uses renewable energies. Duravit donated the entire sanitary ceramics for the property, comprising 25 apartments and communal facilities.
A rural school in Gujarat, India renovated and equipped with smart class room by Duravit India.